From the phone call landing while you're on the tools, to the five-star review six weeks later. Here's what the crew runs for you at every step, and what always waits for your nod.
Five stages, one crew, no gaps for a customer to fall through. Here's the shape of it before we walk through each one.
What happens at each step, what a real human checks, and which crew member's doing the work.
You don't see it, you don't hear it. You're up a ladder or under a sink. The Receptionist picks up in your business voice, takes their name, address and what they need, and gives them a ballpark based on your rules. If they want to book, it pencils in a tentative time.
You get a text with the call summary. Anything outside your rules, an emergency, an odd job, a dollar figure over your threshold, gets flagged to you instead of guessed at.
By the time you check your phone at smoko, The Closer has drafted a proper quote off the call and your pricing rules. Not a generic template: the right line items, correct GST, your standard terms, the customer's actual job.
You tap approve and it sends, or tweak it first. Either way a real human on our side has checked the shape of it too. Customer's got a quote within the hour, not three days later.
Customer accepts. The Dispatcher drops the job into your calendar at the right slot, weighing your existing run, the weather and which jobs are nearby. Customer gets a confirmation, a reminder the day before, and an "on my way" text with your live ETA on the day.
You don't touch any of it. You turn up and do the work.
You mark it complete on your phone. The Clerk raises the invoice from the quote, adjusts for anything extra you logged on-site, sends a payment link, and reconciles the payment when it lands. Slow payer? Reminders go out on schedule. Paid by card on the day? The auto-charge fires when you tap complete.
It all syncs to Xero or MYOB in the background. Your accountant gets clean books without chasing you for receipts.
Three days later, while the job's still fresh in their mind, The Mouth sends a personal review request that names the actual job, in your voice. A review lands, it's posted to Google and Facebook and shows up on your website automatically. Gone quiet? A polite follow-up goes out a week on.
A bad review routes to you first, always. Never auto-published, so you get to respond properly.
Each one covers a slice of the back office. They share the same memory of your business, hand off cleanly, and put anything tricky in front of a real human before it reaches you.
Answers every call in your voice. Takes details, ballparks pricing, books tentative slots, flags emergencies.
Drafts proper quotes from the call and your pricing rules. Right line items, right GST, right terms. Sends after your nod.
Drops jobs into your calendar with route sense, weather awareness and nearby-job clustering.
Live ETAs, on-my-way texts, kilometre logging for the ATO, per-job time and cost capture.
Raises invoices, sends payment links, reconciles, syncs to Xero or MYOB. Handles receipt entry for expenses.
Personal review requests after jobs. Posts across platforms. Social content drafted from your job photos.
Filters spam and tyre-kickers, drafts replies to real enquiries, routes anything urgent to you fast.
Drafts replies in your voice. Morning brief and end-of-day summary. Nothing goes out without a nod.
SWMS, licence and insurance tracking, expiry alerts, a compliance record you can hand to anyone who asks.
Per-job profit tracking, margin alerts, straight talk on what to charge next.
Builds suburb and service pages off ranking gaps. On-page work, schema, structured content.
Geo-grid rank scans, Google Business Profile monitoring, technical audits, opportunities handed to The Builder.
Runs Google Ads inside a hard budget, tracks conversions, shows you every change it makes.
Answers "how do I do X" in plain English. Captures bug reports with full context and keeps the machine running.
Before-and-after content from your job photos, drafted for your nod, in training until it proves out.
Every agent runs at one of three levels. You set it per agent, change it any time. Most owners start cautious and dial it up once they trust the work.
The crew prepares everything. You review, edit and send.
The crew acts, then flags it for your review. You can pull it back, edit or correct within a window.
No review, no notification unless something sits outside your rules. Shows up in the morning brief.
The crew runs the back office. You do the work that matters. Here's what your week actually looks like.
Approve drafts. Quotes, posts, replies, quick scan, tap approve. About 15 minutes a day.
Handle escalations. Anything outside your rules, emergencies, odd jobs, complaints, comes to you. Maybe one to three a day.
Make the pricing calls. Big quotes, unusual scope, custom work. The Coach hands you the numbers, you make the call.
Set the direction. What you offer, what suburbs you chase, who you want as a customer. The crew executes, you steer.
Be the human. Hard conversations, tricky clients, on-site judgement calls. The stuff that needs a person.
Do your trade. The work you actually started the business to do.
If hands-off is what you're after, this isn't the fit, and we'd tell you that straight.
What you get is in charge of the decisions that matter, with a crew that handles the rest. The pricing rules are yours. The voice is yours. The direction is yours. F*IT runs the back office. It doesn't run your business.
Most owners spend around 30 minutes a day in the dashboard: reviewing flagged items, approving drafts, glancing at the board. That's the floor, not the ceiling.
Want to spend more time tuning it, steering it harder? You can. But you don't have to. It runs whether you're at the desk or up a ladder.
One crew, sixteen agents, the repetitive work handled, the decisions still yours.