Straight talk for trade businesses: what your admin actually needs, where AI is genuinely useful and where it's rubbish, and the F*IT system built out in public on a real Gold Coast company. No fluff, no sales pitch dressed up as a blog.
Every second ad reckons AI will run your whole business while you sleep. Here's the honest version: what it genuinely does well, what it can't, and the promises that should make you hang up.
Read it →The three things every trade business overspends on, and the 20 percent of the work that actually moves the needle. What to do first, what to ignore, and where a machine beats a monthly retainer.
Read it →What actually happens when you hand the back office over: week one, the first booked job through the crew, and how the numbers start looking different by month three. The honest timeline, not the brochure one.
Read it →A walk through the crew that runs your back office, what each one actually does, and why they're built to hand you the wheel rather than hide the controls. The roster, warts and all.
Read it →Nothing here yet. This is a fresh category. First pieces are being written now, and the weekly videos below land in here too.
Two videos a week are on the way: one from inside Zen, our own business, showing the system run a real week, warts and all; one on what a trade business actually has to get right, from tax to safety to when AI is worth trusting. Land here the day they drop.
Book a 15-minute look at F*IT running our own company, end to end.
See it running