Ads reward the boring daily grind: bid nudges, junk-search pruning, budget pacing. Nobody on the tools has time for it, so it either doesn't happen or you pay a retainer for it. As part of your F*IT engagement, The Pixel does that grind on your own Google Ads account, and every material change waits for your approval.
The Pixel runs a daily optimisation pass over every campaign created through F*IT. Here's what it handles in the background and what it drafts for your nod.
Nudges keyword bids within a 20% band of your baseline, chasing your cost-per-lead target. Anything past the dollar-impact gate is held for your approval before it runs.
Prunes the junk searches burning your budget, pulled from real search-term reports. Runs automatically; every addition is visible and reversible from your dashboard.
Watches daily spend against your monthly budget and evens out delivery, so the money doesn't vanish in week one or sit unspent in week four.
Want a new campaign? Ask in plain language. The keyword list, ad copy, suburbs and bidding strategy come back as a full draft. Nothing launches without your approval.
Prior-day numbers pulled each morning: impressions, clicks, cost, conversions, cost per lead. In your dashboard and in the morning brief.
The Coach lines ad spend up against your real job margins. Not "your CPC is $4.20" but "ads cost you 5% of gross margin on that service". Numbers you can act on.
A bid nudge and a new campaign are different decisions, so they're treated differently. One hard rule sits over the top of everything.
Before any optimisation executes, F*IT projects its monthly spend impact. Anything that would shift your spend by more than $1,000 a month is held as a proposal in your dashboard: you approve it or decline it. This applies to every change, in every category. The gate overrides everything else. You can move the cap in your settings; $1,000 a month is the default and $100 a month is the floor.
| Change type | How it runs | Your action |
|---|---|---|
| Bid adjustments within 20% of baseline | Autonomous | Visible in history; reversible |
| Adding negative keywords | Autonomous | Reviewable; removable any time |
| Budget pacing adjustments | Autonomous | Visible in dashboard |
| Anything past the dollar-impact gate | Approval required | Approve or decline in dashboard |
| New campaigns | Approval required | Review the full draft before launch |
| New ad groups or creatives | Approval required | Review the draft before launch |
| Budget increases | Approval required | You set the new amount |
Same deal as the rest of the crew: the routine work runs, the judgement calls come to you, and everything is logged either way.
The principle is simple: the account is yours. F*IT operates it on your behalf through Google's own authorisation. Disconnect any time and take the account with you, intact.
Most tradie ad accounts optimise toward website visits because that's all they can see. F*IT closes the loop with what actually happened after the click.
When a quote is accepted, a booking lands or an invoice is paid inside F*IT, the conversion is posted straight to Google Ads, matched to the click that brought the customer in. Server-side, no tracking pixel bolted onto your website. Your campaigns learn from booked work, not bounce rates.
F*IT accesses your Google Ads account data under the authorisation scope you explicitly grant. That data is used solely to operate the Google Ads feature for your own account. It is not shared with other F*IT customers, not used for cross-account analysis, and not used for any advertising purpose beyond managing your own campaigns.
F*IT's use of Google user data complies with the Google API Services User Data Policy, including the Limited Use requirements. See our Privacy Policy for the full disclosure.
You can disconnect F*IT's access to your Google Ads account at any time, from your F*IT account settings or directly from your Google Account at myaccount.google.com/permissions.
If paid ads make sense for your trade and your patch, this is how they get run: daily, inside hard limits, with the big calls on your desk. Start by seeing the whole crew on a real business.